About

Terry Sullivan: A Lifetime of Leadership

Terry Sullivan has been a distinguished leader in the American football community
for decades, building a legacy as a standout athlete, respected coach, Hall of Fame
administrator, pioneering innovator, and visionary entrepreneur. Through leadership, dedication, and a passion for the game, he has created opportunities for athletes at every level while advancing the growth and recognition of football throughout North America. As a founder of 360 Sports Events, Sullivan has devoted his professional life to elevating the sport from youth leagues to international college all-star competitions.

Playing, Coaching & Heritage
A native of Brooten, Minnesota, Sullivan’s roots in the sport began on the field as a four-sport standout athlete. Playing fullback for the Buccaneers, he achieved the rare feat of rushing for over 1,000 yards in consecutive seasons (1973 and 1974) which garnered him national recognition in Who’s Who in Football and leading the team to an Undefeated Season (9-0) in the fall of 73. He continued his football career at the collegiate level, playing for Willmar Community College and Division II Moorhead State University, graduating with teaching and coaching degrees in 1980. As a multi-year four sport Letterman at Brooten High School, Sullivan helped lead the Buccaneers to Conference titles in Football, Baseball, Track and an exceptional dual meet record in Wrestling. Setting records in rushing and the shuttle hurdler relay.

Sullivan experiences at Brooten High School with teachers and coaches were foundational in shaping his future.

His coaching legacy was solidified during his tenure at Eden Prairie Schools (1981–1997). As an assistant coach, in 1997 he helped lead the Eagles to their first Minnesota State 6A Football Championship—a milestone made even more significant as his son, Brandon, was a senior on the roster. Even after decades of high-level coaching and administration, Sullivan remains committed to the grassroots of the game coaching in youth football at Eden Prairie many years and most recently returning to the sidelines in 2025 to help his grandsons Waconia Wildcats 8th-grade team to a stellar 8-2 season, finishing with a win at US Bank Stadium.

Hall of Fame & Executive Leadership
Sullivan’s contributions to the sport have earned him rare Triple-Hall-of-Fame status. His inductions include:
• American Football Association Hall of Fame – AFA Adult Amateur Semi-Pro (2003)(notable member NFL coach John Madden (1980)
• Minor League Football News Hall of Fame (2005)
• American Football Hall of Fame (2010)
In 2012, he was named the National Football Events “Man of the Year.”
His administrative impact is further highlighted by his years as President of the Eden Prairie Football Association and an Eden Prairie Baseball Board Member, where his participation was recognized with the Outstanding Service Award in 1992.

Media, Production & National Commercials
Beyond the field, Sullivan’s expertise and persona have made him a sought-after figure in media and commercial production. He has been interviewed and featured in numerous premier publications, including GQ, Forbes, and Playboy, and was a featured subject in PBS documentary on the WPFL’s impact as a pioneer in modern women’s tackle football.

Sullivan has also played a key role in national sports marketing, appearing as lead talent and providing logistical support for major commercial campaigns.
• Treasure Island Resort & Casino: Portrayed the assistant “chewing gum” coach in the iconic “Your Odds are Better Here” television campaign.
• AT&T: Appeared in a national spot in the role of a referee.
• Sprint Wireless “Touch Down Call” Commercial: Featured as a team owner on the side line while Daunte Culpepper, takes a photo that he crossed the goal and send it to the coach and referee to prove he scored. https://youtu.be/OzQxhhK9ugI
• Production Logistics: Coordinated authentic team uniforms, equipment, and background extras for major commercial productions featuring NFL legends Adrian Peterson – State Farm “Locker Room Commercial” and Brett Favre – Hyundai Commercial “2020 NFL MVP 50 year old QB”.

Entrepreneurship & Global Impact
As a founder and promoter, Sullivan has developed some of the most enduring platforms in amateur football:
• All American Bowl (est. 1996): A premier all-star event serving athletes across NCAA Divisions I, II, and III, as well as HBCU, NAIA, JUCO, adult amateur, and high school levels.
• USA Bowl (est. 2007) A national championship platform for adult amateur and semi-pro teams, anchored by a comprehensive Top 25 ranking system covering more than 1,100 teams nationwide.
• Women’s Professional Football League (WPFL): Founded in 1999, Sullivan played a key role in the resurgence of women’s tackle football. He launched the league and its first two teams—the Minnesota Vixen(s) still the longest active team in the USA and Lake Michigan Minx—while also leading a barnstorming tour that helped establish the first 10-team national league and contributed to the sport’s growth to more than 100 teams today.
• Mid-America Football League (MFL) (1995) the first adult amateur Semi-Pro 11 man football league in the upper Midwest was founded by Sullivan with him owning the original four teams the Minneapolis Lumberjacks, Minnesota Maulers, Dakota Ruffian and the St Paul Wranglers. The MFL has spawned more than 30 teams in the region with Sullivan being a partner in more the a dozen teams over the years. Today teams like the St Paul Pioneers can trace their roots back to the original four teams. Prior to the MFL the closest team to Minnesota, North and South Dakota, Western Wisconsin and Iowa was the Racine Raiders.
• North American Football League (NAFL): In partnership with others, Sullivan helped build one of the largest adult amateur semi-pro football leagues, featuring 144 teams competing coast-to-coast.

Under Sullivan’s direction the All American Bowl and USA Bowl have honored more than 12,000 football players through participation in over 160 bowl games with hundreds of players going on the play professionally.
Throughout his career, Sullivan has coordinated major sporting events at iconic venues, including AT&T Stadium (Dallas), US Bank Stadium (Minneapolis), Orange Bowl Stadium (Miami) and the Aztec Bowl (Olympic Stadium, Mexico City), as well as events in Puerto Rico, Canada, and during Super Bowl as part of the NFL Experience in Miami and Atlanta.

Community & Personal Life
Beyond the gridiron, Sullivan is an active supporter and board member for the Minnesota All Sports Alliance, supporting and recognizing top athletes through the Minnesota Mr. Hockey, Mr and Ms Lacrosse and Mr Baseball and Ms Softball Awards while financially helping intercity youth programs and The Polo Classic which support humans and animals alike. Since 2010, Sullivan has been promoting American Football events as an active member of three leading sports-industry organizations: Connect Sports (a B2B event marketplace), the TEAMS Conference & Expo (a premier global sports trade show), and Sports ETA (the only U.S. nonprofit trade association for sports tourism).

In addition to his professional career, Sullivan is a passionate classic car enthusiast who spends his time appraising, collecting, and promoting vintage automobiles and shows.

He lives in Minnesota and has been married to his wife Patricia since 1977. Together, they are the proud parents of three children: Brandon, Declan, and Kiersten.

Matt Farago

Matt Farago is a multimedia professional base in Pittsburgh, PA in his 15^th season with the All American Bowl. Farago has vast range of experience including holding positions as a; sports announcer, content producer, voiceover artist, emcee, radio personality, marketing director, fundraiser, and a PR / communications specialist. Farago spent four seasons as the in-game announcer for the world famous Harlem Globetrotters, announcing over 400 games in 24 countries along with every corner of the US and iconic arenas like Madison Square Garden and Staples Center (Now Crypto.com Arena). He also served as the team’s emcee.

With Champs Sports, Farago directs 360 Sports Net.

Chad Baldwin Director of Operations 18th year.

Experienced Director Of Business Operations with a demonstrated history of working in the fitness and sports industry. Skilled in Athletics, Nutrition, Sports Psych, Exercise Physiology, Strength and Conditioning. Strong Business Development skills.

John JT Turner

Turner graduated from the University of Miami, where he starred as a cornerback. He played 10 seasons in the National Football League (NFL), 9 of those with the Minnesota Vikings.

In 1997, Terry Sullivan hired Turner to coach the expansion St. Paul Sting, a semi-pro American Football team in the Mid-America Football League (MFL). In the team’s first and only season, Turner led the Sting to the MFL Championship Game, played at the Hubert H. Humphrey Metrodome in Minneapolis, Minnesota. The St. Paul Sting fell to the Minneapolis Lumberjacks in that Championship Game. The Lumberjacks were coached by former St. John’s University standout Todd Fultz. Turner played high school football at Miami Norland where the school mascot, like his professional years with Minnesota, was the Vikings.

Sullivan Hired Turner to be the First Head coach for the Minnesota Vixens of the newly formed Women’s Professional Football League,founded by Terry Sullivan.